Services & Packages
Strategic Communications, Brand Positioning & Marketing Leadership
Every successful business begins with clarity.
Whether you're launching a new venture, refining your positioning, developing thought leadership or strengthening your marketing function, Alyssum helps organisations communicate with greater clarity, credibility and purpose.
My work combines strategic communications, positioning, thought leadership, research and content development to help businesses build stronger brands and create meaningful connections with their audiences.
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Strategic Foundations
Designed for founders, SMEs and growing businesses looking to establish strong foundations before investing further in marketing activity.
These projects provide the clarity, positioning and messaging required to support future growth.
Brand Positioning Foundation
Discovery workshop
Brand positioning framework
Messaging framework
Audience insights
Strategic recommendations
For businesses looking to define their market position, and articulate their value across marketing and communications.
From £1,000
Thought leadership Foundation
Thought leadership workshop
Content themes and opportunities
Audience analysis
Executive profiling
Content roadmap
For founders and organisations looking to build authority and visibility through insight-led content.
From £1,500
Marketing Review & Growth Roadmap
Marketing audit
Content and channel review
Customer journey assessment
Opportunity analysis
90-day action plan
A strategic review of current marketing activity with practical recommendations for growth, including a 90-day plan.
From £1,500
One pass, endless possibilities.
The Marketing Concierge
The Marketing Concierge is designed for founders and SMEs who require senior-level marketing and commercial guidance without the commitment of a monthly retainer.
Think of it as having access to a Marketing Director whenever you need the help.
Whether you're refining positioning, planning a campaign, exploring partnerships or developing content, support can be tailored to your business priorities.
Services include:
Brand strategy and positioning
Messaging development
Marketing and commercial guidance
Campaign and partnership planning
Thought leadership strategy
Customer insight and research
Content direction
Website and communications reviews
Marketing planning and prioritisation
Investment:
£450 per day
Projects can also be scoped and quoted on a deliverable basis.
Fractional Marketing & Content Partnerships
Premium Retainer Packages
For organisations requiring ongoing strategic marketing support.
I work as an extension of leadership and marketing teams, providing senior-level communications, content and marketing expertise without the cost of a full-time hire.
Suitable for:
SMEs entering a growth phase
Marketing teams requiring additional strategic capacity
Organisations developing thought leadership programmes
Businesses undergoing change, growth or repositioning
Support may include:
Strategic communications
Content strategy and production
Thought leadership programmes
Stakeholder engagement
Executive profiling
Internal communications
Marketing planning
Campaign development
Retainers are tailored to each organisation's requirements and typically combine strategic consultancy, content development and communications support.
How I Work
Every project begins with listening.
Through conversations, research and insight gathering, I develop a clear understanding of your business, audience and objectives before recommending the most effective approach.
The result is work that is thoughtful, strategically grounded and purposefully created.
Let's Talk
If you're looking to strengthen your positioning, develop thought leadership, communicate complex ideas clearly or build credibility through research-led content, I'd love to hear from you.
