Alyssum.

Marketing & Brand Advisory

Purposefully created.

My work

Cityscape of a European city with historic buildings, church towers, modern high-rise buildings, and a partly cloudy sky.

Valencia event UGC

A smear of white cream or lotion on a plain white surface.

Dove Skincare beauty report

View from airplane window showing the airplane wing and sky with clouds

Lufthansa & Mastercard feature

Female-founder network

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About me

Hi there! I’m Amy, Mum of two boys and Founder of marketing agency, Alyssum, based in Oxfordshire. I value flexibility, creativity and entrepreneurship.

I enjoy working with businesses to communicate their true value, bringing in a varied skillset of content, branding, communications and strategy, to shine a light on what your business does best.

I have over 15 years of experience working in corporate marketing and with a variety of consumer brands. I’m also intrigued by all things operations and strategy. I love a challenge and I’m always looking to make new connections. Click below to learn more.

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A smiling woman in a blue patterned shirt is talking and gesturing with her hand while sitting at a bar counter with a bartender. The background features other patrons and bright natural light coming through large windows.

My services

Vintage pink flowers lying on old paper sheets.

How you position yourself matters. The power of your message matters. How you tell your brand story through your content, tone of voice, style and imagery, speaks volumes to your customer. Let’s work together to get those messages right.
Having spent many years working in commercial marketing teams, I am a skilled content writer for all customer touchpoints - website copy, whitepapers, case studies, blogs, sales enablement materials and any other long or short-form content. Just get in touch and we can make a plan.
If you’re looking to understand who to target, why, how, with what content and how to execute and measure with impact - I can help.
That’s OK, we can work on it together. Part of what I offer is business operations and operations model development. Whether you’re unsure how to source leads, organise your teams, or create great content - I’m great at asking the right questions and reengineering processes for a strong performance. Click below to learn more.

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“When Amy joined our digital content marketing team she added a new verve and word wizardry to support our digital and visual campaigns. With an ability to communicate complicated and technical content and make it understandable, insightful and engaging. An absolute pleasure to work with and I highly recommend connecting with Amy. ”

- Damien Diplock, Creative & Digital Producer at John Lewis

Purposefully created.

Connect with me on Instagram @alyssum.uk

Well, I guess it was about time 🕰️

#ivy #furryfriend #easterbaby

Some much needed R&R with the family 🌼

#forestofdean #easterhols

Sunday morning 🌅 walk and chats with these ladies = 10/10

More Sundays like this, please 🩷

Morning walk with @the_cotswilds, followed by coffee and bacon baps at The Feathered Nest in Westcote (with those views).

Back for baking and family chaos feeling refreshed 👍🏻

Wow, what a week!

#Sundays #Eas

💛 Many founders hire a social media manager when what they actually need is marketing leadership.

When we start working together, the first 90 days are about understanding your marketing landscape, defining a strategy, planning, and building a syst

Spring = such fun. Particularly when your best friend is visiting. 💐

#Springtime #Cotswolds #LocalHaunts

Speed networking @fireandwineuk with @the_cotswilds

I don’t think any of us thought we would be loving joining a speed networking event if you asked a year ago, but The Cotswilds do things so differently.

Genuine connections, women helping

The power of women coming together under one roof ✨

@fireandwineuk

Today's the day! And it's not too late to join us. 🤗

@TheFoundry Masterclass
Navigating the funding gap
Guest speaker: Margaret Gibson OBE of the EY Foundation
12.30–1:30pm (online masterclass)

💡Insights into: gaining investment, pitfalls a

Connect

"Through my engagements with Amy, I've been really impressed by her commitment and focus. She has a broad strategic perspective that she applies in decision-making and determining direction for herself and her team."

—Operations Director, FTSE 5 company
"The quality of Amy’s thinking is genuinely impressive. She has a rare ability to cut through the noise and clarify brand messaging in a way that feels authentic, confident, and commercially smart."

—Google Review *****
"Amy is a dream to work with. She brings such a wealth of knowledge, creativity, and understanding to my business. She makes the complicated, simple, whilst telling our story and growing our brand. Thank you, Amy!"

—Google Review *****
"Amy is great to work with – professional, understanding, and patient. She really wants to understand your brand so she can best support you. Her manner is friendly and warm. Would highly recommend her for any digital marketing requirements!"

—Google Review *****
"I had the pleasure of working with Amy. What stands out most is her ability to translate complex ideas into actionable plans – combining strategic thinking with a collaborative mindset."

VP of Thought Leadership Programmes, FTSE 5 company
"Amy doesn’t just create content for the sake of it, it’s strategic, thought through, and clearly designed to drive results. If you’re looking for a partner who truly understands brand, content, and strategy, I’d highly recommend Amy. "

—Google Review *****
"What really sets Amy apart is the blend of creativity and operational thinking. Whether it’s improving website journeys, boosting SEO, or redefining marketing strategies with clear ROI in mind, she approaches every challenge with insight and structure."

—Google Review *****
"With an ability to communicate complicated and technical content and make it understandable, insightful and engaging. An absolute pleasure to work with, and I highly recommend connecting with Amy."

—Google Review *****

Alyssum.

Marketing & Brand Advisory

Purposefully created.

My work

About me

My services

Brand storytelling

Content strategy

Campaign development

Unsure what you want yet?

Purposefully created.

"Through my engagements with Amy, I've been really impressed by her commitment and focus. She has a broad strategic perspective that she applies in decision-making and determining direction for herself and her team."

"The quality of Amy’s thinking is genuinely impressive. She has a rare ability to cut through the noise and clarify brand messaging in a way that feels authentic, confident, and commercially smart."

"Amy is a dream to work with. She brings such a wealth of knowledge, creativity, and understanding to my business. She makes the complicated, simple, whilst telling our story and growing our brand. Thank you, Amy!"

"Amy is great to work with – professional, understanding, and patient. She really wants to understand your brand so she can best support you. Her manner is friendly and warm. Would highly recommend her for any digital marketing requirements!"

"I had the pleasure of working with Amy. What stands out most is her ability to translate complex ideas into actionable plans – combining strategic thinking with a collaborative mindset."

"Amy doesn’t just create content for the sake of it, it’s strategic, thought through, and clearly designed to drive results. If you’re looking for a partner who truly understands brand, content, and strategy, I’d highly recommend Amy. "

"What really sets Amy apart is the blend of creativity and operational thinking. Whether it’s improving website journeys, boosting SEO, or redefining marketing strategies with clear ROI in mind, she approaches every challenge with insight and structure."

"With an ability to communicate complicated and technical content and make it understandable, insightful and engaging. An absolute pleasure to work with, and I highly recommend connecting with Amy."