LASER Energy
Specialist Content Writing & Concept Development
Supporting the development of strategic thought leadership content for LASER Energy, a UK public sector energy procurement and decarbonisation provider specialising in energy management, net zero consultancy and renewable energy solutions.
The project focused on the development of a large-scale whitepaper and supporting content framework designed to communicate complex renewable energy and solar procurement concepts in a clear, commercially accessible way for public sector audiences.
Working closely with key stakeholders throughout the process, the project involved extensive research, interviewing and strategic content development to support LASER Energy’s wider solar and net zero framework offering.
Scope of work
Whitepaper concept development and strategic content planning
Specialist long-form content writing
Development of supporting thought leadership content and blogs
Conducting in-depth interviews with stakeholders, customers and industry specialists
Sourcing and analysing primary research from government, energy and industry sources
Translating complex technical and procurement information into clear, audience-focused communication
End-to-end project management from initial concept through to delivery
Stakeholder management and collaboration throughout the project lifecycle
Working with Amy has been a great experience. She is passionate, thorough, and has great communication throughout. She asks all the right questions to really understand your brand, what you're looking to achieve, and also to highlight extra things that you may not have thought of. She produced top-quality blog posts for us, along with a very detailed whitepaper involving interviews with members of our team and external suppliers. Great to work with and produce top-quality content. Highly recommend.
Maxine Kerley, Brand Manager, LASER Energy, Commercial Services Group
The outcome
The project helped position LASER Energy as a knowledgeable and trusted voice within the renewable energy and public sector procurement space, simplifying complex topics around solar frameworks, net zero planning and energy infrastructure into accessible, strategic content for decision-makers.
The work combined analytical research, commercial understanding and brand storytelling — balancing technical accuracy with clarity, readability and audience engagement.
About LASER Energy
LASER Energy supports public sector organisations with energy procurement, renewable energy and carbon reduction solutions, helping organisations reduce costs, improve energy efficiency and progress towards net zero targets.
