Fractional HoM — Female founder network.
A 6-month position (beginning Spring 2026) as Marketing Lead for a growing female founder network, The Foundry in the Cotswolds. The Foundry (launched September 2025) is a premier, female-focused business network designed for ambitious women to connect, collaborate, and grow.
The Foundry’s goals are to create a community where female founders can:
– Lead with confidence
– Scale with intention and
– Grow businesses that make a meaningful impact
Located in the Cotswolds and featuring events in Cheltenham, it provides workshops, support, and community to combat business isolation. Key partners include Malmaison hotels.
Head of Marketing
The Foundry, Cheltenham
ALYSSUM supports The Foundry with fractional marketing and growth leadership.
In this role, ALYSSUM is proud to build membership communities, support the growth of founder ecosystems, and develop strategic plans to launch new programmes or products.
The focus is on strengthening brand positioning, developing partnerships and building a sustainable membership growth strategy, while supporting the launch of new founder programmes and community initiatives.
The goal is to help establish The Foundry as a leading community for ambitious female founders in the Cotswolds.
Big Ideas, Real Impact.
Thoughtfully created to build strong, supportive female-focused networks.
Results
Building a stronger brand and a more engaged community through strategic marketing, consistent storytelling and purposeful content.
Working with The Foundry, I developed and delivered marketing activity designed to strengthen brand visibility, grow its audience and bring its community to life across Instagram and LinkedIn.
Over three months, the work generated 42,653 Instagram views, 194 new Instagram followers and an average engagement rate of 9.2%. On LinkedIn, content achieved 2,072 interactions, 1,652 clicks and an average engagement rate of 26.7%, rising to 30.3% in the third month.
The results demonstrate the value of a clear brand direction, consistent content and a considered approach to audience engagement — turning marketing activity into measurable progress.
“Spending time to really listen and explore the business (and the goals) using customer insight interviews, Amy has been able to fully understand the brand.
From this, she has been able to guide the overall brand strategy and suggested direction, to produce a clear and accessible brand position, along with an applicable and relevant messaging framework.”
— Sara Smalley, Co-Founder, The Foundry
