Optimal People — Fractional Marketing Director
Short-term fractional contract | Strategic marketing leadership for executive leadership and CPO development brand
I worked with Optimal People on a short-term fractional contract as Marketing Director, supporting the business during a key growth phase of its CPO Accelerate Programme. My role focused on strengthening brand positioning, building a scalable marketing foundation, and increasing visibility for future cohort recruitment.
Scope of Work
Working closely with the leadership team, I developed a strategic marketing approach designed to align brand positioning, audience targeting, and long-term business growth.
Key areas included:
Fractional marketing leadership and strategic planning
Brand and messaging development
CPO programme positioning and differentiation
Funnel and campaign strategy for cohort recruitment
Thought leadership and content strategy
LinkedIn and social media positioning
Alumni engagement and community marketing
Sales enablement materials and nurture campaigns
Website and digital experience recommendations
Internal marketing processes and playbooks
Deliverables
The engagement included:
Brand and messaging frameworks
Campaign and funnel planning
Thought leadership concepts and white paper direction
Testimonial and case study strategy
LinkedIn content direction and marketing calendars
Email nurture strategy and conversion content
Community and alumni marketing concepts
Sales and recruitment collateral
Strategic recommendations for long-term marketing infrastructure
The programme strategy was designed to help:
Increase awareness of the CPO Accelerate Programme
Fill upcoming cohorts and build future waitlists
Strengthen Optimal People’s market positioning
Create scalable marketing systems and assets
Amplify mentor, alumni, and participant advocacy
Big Ideas,
Real Impact.
Outcomes & Impact
During the contract, I supported the evolution of Optimal People’s marketing approach from primarily relationship-led growth toward a more structured brand, content, and community-driven strategy. This included developing positioning, recruitment campaigns, alumni engagement concepts, social proof frameworks, and content systems designed to support long-term visibility and lead generation.